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Music Industry One of the Industries Most Affected by the Pandemic

Pandemiden En Çok Etkilenen Sektörlerden Biri Müzik Sektörü Oldu

In the seminar held at Yeditepe University with the participation of Dr. Hakan Yurdakul, Member of the Economic Policies Board of the Presidency of the Republic of Türkiye, the research on "How Creative Industries were affected by COVID-19?" was discussed.



At the seminar organized by Yeditepe University Management Application and Research Center (YUVAM), Prof. Dr. Yelena Kalyuzhnova from Henley Business School shared information about the research and said, "We revealed how important the digital skills of creative companies and their ability to adapt to the pandemic are. We conducted the research in Kazakhstan and the UK. We sent questionnaires to 10 thousand music industry representatives (theatre, opera, ballet, Etc.) We observed that due to the pandemic, small businesses in the music industry had to develop creative solutions to provide their services with social distancing. More than a third of music industry employees in the UK lost their jobs in 2020. In Kazakhstan, this figure is 15 percent. Therefore, the analysis of the process is of great importance because it can help to develop further measures to adapt to possible future crises."



Dr Hakan Yurdakul, Member of the Economic Policy Committee of the Presidency of the Republic of Türkiye, stated: "We know that COVID-19 has affected creative industries, employment and incomes. On the other hand, when we compare the data, we see that this effect is temporary. The effects of the pandemic have affected and continue to affect all sectors. We observe an increase in working from home or remotely," he said.

At the seminar, Yeditepe University Management Application and Research Centre Director Prof. Dr. Natalya Ketenci said, "In cooperation with Henley Business School, we are conducting a similar study for Türkiye. This research will address the consequences of COVID-19 and explore other crises such as energy shortages and earthquakes."



Yeditepe University Faculty of Fine Arts Lecturer and artist Cenk Yüksel said, "The pandemic was an unexpected test. Some people had to sell their instruments to create financial resources and tried to continue their daily lives."