Yeditepe University Brochure - 2023 - 2024

Advertising Design and Communication Advertising is a multidimensional industry that requires various abilities from creative and artistic elements to media planning in traditional and interactive media. The Department of Advertising Design and Communication aims to raise modern leaders who have ethical values and are able to think critically, who are able to understand the local and global parameters of the profession, follow and direct the transformations in communication technologies and national / international markets, to analyze the social effects of these transformations and who are in compliance with the needs and expectations of advertising industry. The aim of our department is to develop projects in collaboration with the sector as well as the academic equipment specific to the field, thus enabling students to manage the communication process of a real brand in line with the real briefs received from agencies and advertisers and the knowledge and skills possessed by the infrastructure. Between January 2018 and January 2019, our students carried out 360-degree projects with Beşiktaş Gymnastics Club (BJK), Boyner, Young Managers and Businessmen Association (GYİAD), Kadıköy Municipality, L’oreal, Milliyet Newspaper, Milliyet Art Magazine and Pera Museum. During the remote education period of 2020-2021, our students continued their projects with the industry and started the international advertisement efforts of a well-known brand. 54% of our students are on a scholarship. Online Meeting and Networking Events with Industry Professionals Real briefings with agencies and advertisers 146