Faculty of COMMUNICATION • Advertising Design and Communication • Journalism • Public Relations and Publicity • Radio, Television and Cinema • Visual Communication Design
Prof. Dr. Billur ÜLGER Dean of the Faculty of Communication We, as the Faculty of Communication Family, open the doors of the communication world with our intellectual and sectoral experience on dozens of subjects such as teamwork, strategy building, creating ideas, presenting ideas, selling ideas, achieving the delicate balance between “I can do anything for 100 percent customer satisfaction” and the moral individual. Each member of this family aims to act as a guide in the framework of his / her own mission and vision, both during university life and after graduation. As of 2018-2019 Academic Year, the long-term internship application which placed our students in local government units, nongovernmental organizations, commercial organizations and the most respected institutions of the communication industry by our faculty will make our graduates from this family more qualified individuals. Yeditepe University’s Faculty of Communication educates individuals who are inquisitive and able to follow the pace of the ever-changing world of communication, are able to question and to criticize, to be aware of the global realities, to understand the cause-andeffect relationships, to analyze and solve problems, to be productive, self-confident, aware of their social responsibilities thanks to its staff of academic and professional staff who are innovative and forward-thinking. In addition to the solid theoretical knowledge gained in the faculty, our students come together with sector representatives, who are experts in their fields, through platforms such as lectures, seminars and workshops and increase their experience. Students from five different departments meet under the umbrella of the Communication Agency (İLA) in our faculty and can participate in national and international competitions by producing joint projects and find the opportunity to invest in their professional careers with the awards they receive today. In addition, our students have the opportunity to combine academic knowledge with practical studies at our News Agency, Radio and Television Studios and Mac Laboratories. Our faculty is proud of its successful graduates representing “Yeditepe Communication” brand nationally and internationally and it continues to bring up well-informed individuals equipped with academic and Professional skills, have good command of English, adopt ethical principles and aware of individual rights and obligations for the society and the business world. Communication Education Evaluation and Accreditation Board 145
Advertising Design and Communication Advertising is a multidimensional industry that requires various abilities from creative and artistic elements to media planning in traditional and interactive media. The Department of Advertising Design and Communication aims to raise modern leaders who have ethical values and are able to think critically, who are able to understand the local and global parameters of the profession, follow and direct the transformations in communication technologies and national / international markets, to analyze the social effects of these transformations and who are in compliance with the needs and expectations of advertising industry. The aim of our department is to develop projects in collaboration with the sector as well as the academic equipment specific to the field, thus enabling students to manage the communication process of a real brand in line with the real briefs received from agencies and advertisers and the knowledge and skills possessed by the infrastructure. Between January 2018 and January 2019, our students carried out 360-degree projects with Beşiktaş Gymnastics Club (BJK), Boyner, Young Managers and Businessmen Association (GYİAD), Kadıköy Municipality, L’oreal, Milliyet Newspaper, Milliyet Art Magazine and Pera Museum. During the remote education period of 2020-2021, our students continued their projects with the industry and started the international advertisement efforts of a well-known brand. 54% of our students are on a scholarship. Online Meeting and Networking Events with Industry Professionals Real briefings with agencies and advertisers 146
Arts and Culture Management E-Commerce and Technology Management English Language and Literature Graphic Design International Trade and Business Journalism Plastic Arts and Painting Political Science and International Relations (English) Psychology Public Relations and Publicity Radio, Television and Cinema Russian Language and Literature Sociology Textile and Fashion Design Translation Studies Visual Communication and Design ILEDAK Accredited Curriculum Our department has been accredited by the Communication Education Evaluation Accreditation Board (ILEDAK) for 5 years as of 2022. The department has thus become the first department in Turkey to be awarded 5-year accreditation in its field. Online Meeting and Networking Events with Industry Professionals Every Week In order for our students to follow the latest developments and trends within the industry, online meetings are held with industry professionals every week. Also, our Alumni who work wihin the industry also share their experiences with our students within the scope of networking events that are held every week. Career Opportunities Our graduates can work in advertising agencies, digital agencies, media planning agencies, production companies, press organizations and marketing and corporate communication departments of enterprises, or they continue graduate studies for an academic career. 147 Double Major Programs
Academic Education Year by Year Taking into account their individual talents and preferences, students can turn towards various specialties of the profession such as marketing, customer relations, strategy positioning, copywriting, art direction and media planning. In this context, the Department of Advertising Design and Communication offers theoretical and practical courses in the first two years that enable students to understand the opportunities, threats and methods of the advertising industry. In the third and fourth years; there are lessons to show how these methods can solve the problems in the real world of advertising and support industry specialties. The long-term (42 business days) compulsory internship in the fall semester of the third year, in particular, enables students to conduct their knowledge and skills together with industry leaders for approximately four months so that they can experience working life before graduation and participate in a strong communication network. On the other hand, with our courses such as New Age in Digital Marketing with MMA, Advertising Applications, Advertising Workshop, and Strategic Media Planning, are taught by prominent agency executives of the industry 148 Advertising Design and Communication
I comprehensively learned how to develop my creativity, to create a story, to find creative ideas with teamwork, to visualize my ideas with design tools, and present them effectively, to convince those before me, and to look in a critical way towards media and daily life, thanks to our theoretical and applied courses. Apart from these, with its distinguished academics and cutting-edge technological tools, I always feel one step ahead with the confidence of having such an effective education. If you want to be in the production phase of the advertisements you see every day, you should choose this department. We have a department that will help you understand what you want by training in all areas of advertising. Thanks to the courses of our department, we become competent in our field. These lessons both enable you to produce with fun and help you prepare your portfolio for your future. Working on real projects with real brands in the courses we take gives us important experience. These projects also bring internship and job opportunities. In addition, we are one step ahead thanks to our department’s experienced academic staff and state-ofthe-art classrooms. Can Alkanat 4th Year Student Şebnem Kuk Alumni 149 Student Comments
21st Century started a period in which needs have changed and technology is shaping the world. Yet, one thing that remained constant is the need for a media that produces true news. Working for the public benefit and putting ethical and humanistic values as its main objective, journalism needs skilled and experienced professionals who can respond to that need more than ever. The Department of Journalism aims to educate journalists and media professionals who are capable of fulfilling this mission, respectful, have foresight and professional competence, who can use their talents correctly and responsibly and who prioritize human values. Experience through Application Productions Starting from their Prep School year, our students take responsibilities in our publications in Yeditepe News Agency, working with a multi-dimensional agency, and start their practical applications in a mentoring program. Our publications, Yeditepe Post journal and Gazete Yeditepe, that started their publications in the year of 2000, are important representatives of our mentoring program. Aside from these, in koridor.yeditepe.edu.tr news website and 150 Journalism 57% of our students are on scholarship. Experience through Application Productions Focus Certificate Program
Koridor YouTube and Podcast programs, our students have the chance to experience new media activities. Our students gain their production capabilities that they showcase in these productions gain through the courses and workshops that they receive for four years. Also, with documentary efforts such as “Faili Meşhur: 3 Suikast 3 Gazeteci” and “Bâb-ı Ali’ den İkitelli’ye Gazetecilik” they meet the motivating effect of research and working with various disciplines aside from journalism. Our academic staff consisting of prominent names in journalism sector supports the productions of the students with their interdisciplinary perspectives and lead our students to participate in national and international competitions and activities, as well as efforts with other departments. Focus Program Within the scope of concentration program, students who choose courses from the departments that we collaborate with and finish successfully earn the right to a certificate depending on the program that they choose, and their Focus program info is added to their diploma appendix. Departments that students can apply to within the scope of focus program are as follows: Economics, Business Administration, Graphic Design, Anthropology, Turkish Language and Literature, Sociology, Political Science and International Relations, Culture and Art Management. Advertising Design and Communication Anthropology English Language and Literature Guidance and Psychological Counselling History Political Science and International Relations (Eng. - Fr.) Public Relations and Publicity Radio, Television and Cinema Sociology Translation Studies Turkish Language and Literature Visual Communication and Design 151 Double Major Programs
152 Primary courses consists of introduction to journalism and communication, as well as common culture. Courses that will introduce writing a news piece, journalism and digital world also help our students to have an idea about their future specializations. This year includes courses that they receive field-based theoretical and applied courses. This year’s primary objective is to have our students equipped with various competencies with applied courses such as design, photography and internet journalism, and have a critical perspective thanks to communication theories and media analysis courses. Also, with our internal internship applications, our students start producing in line with the industry practices. Aside from theoretical and applied courses on traditional and digital media, our students also choose electives in parallel with their interests. This year is also the one when our students meet the industry through internships. Theoretical and applied courses supplement specialization and enable students to acquire professional competence. Now, our students can produce academically, and their own media productions as well. Academic Education Year by Year YEAR YEAR YEAR YEAR Career Opportunities Our graduates can work in various levels of companies that provide services in media industry. They can work as journalists, photo-journalists, page designers, editors, content creators and scripters in newspapers, journals, televisions, news websites, advertising agencies and public relations companies, as well as take management positions such as news director, chief editor, and managing editor. Also, they can work in various industries with the need of communication, NGOs and press – public relations departments of local government organizations. In addition, graduates who continue their postgraduate education maintain a different perspective for their profession and earn their place in academia. Journalism Our theoretical and applied courses, thanks to the collaboration between our academics and media professionals, consist of contents that complement each other. Starting the first year, application and theory courses are together with both traditional and new media content.
Throughout my time in the department, I realized multiple times how accurate my choice of journalism was. At this point, I felt the contributions and support of my department professors and industry professionals to the fullest extent. I embarked on my journalism journey as a student in my department and left as a journalist. Until I graduated from the first year, I had the opportunity to meet and develop myself with distinguished and valuable figures who had experience in the media, press, broadcasting, and journalism industries. All of these provided me with a significant advantage and served as a network when starting my profession. The presence of many important figures from the industry teaching in our department played a significant role in my decision to choose Yeditepe University. Various practical journalism courses in our curriculum provided me with the opportunity to familiarize myself with the industry before even graduating. In addition to the practical courses within the department, various journalism workshops and the department’s practical news website, news agency, YouTube channel, and podcast broadcasts gave me a sort of opportunity to engage in the journalism profession while still a student. Starting from the second year, the internal internships, summer internships, and mandatory internship programs I participated in helped me prepare for the industry and gain experience. Büşra Tosun 4th Year Student Semir Demirhan Alumni 153 Student Comments
Public Relations and Publicity Department of Public Relations and Publicity aims to educate students equipped with both theoretically and practically, using Turkish in the best way, following the developments in national and international markets, mastering new communication technologies, thinking globally and applying it locally, adapting social processes in the most effective way and who are creative and capable, democratic, secular and human rights sensitive and capable of critical thinking skills. Our department continues its success with increasing domestic and international activities and awards every year thanks to its staff consisting of academics and leading names of the sector who have proven themselves at national and international level. Opportunity to work in ILA – Agency of the Faculty of Communication Our department provides the students to get acquainted with the business world before graduation with conferences, summits, interviews and festivals organized in order to combine theoretical knowledge and practice with expertise of the leading names in the public relations sector. Our students also have the opportunity to practice with the new generation technologies at the Communication Agency ILA of our faculty, and they can receive awards with their ideas in international platforms through social responsibility campaigns they prepare within the graduation project. 54% of our students are on a scholarship Opportunity to work in İLA – Agency of the Faculty of Communication İLEDAK-approved curriculum 154
Advertising Design and Communication Business Administration Computer and Educational Technologies Teaching English Language and Literature English Language Teaching Guidance and Psychological Counseling International Trade and Management Journalism Political Science and International Relations (English) Psychology Radio, Television and Cinema Sociology Tourism Management Turkish Language and Literature Visual Communication Design 155 ILEDAK Accredited Curriculum The Department of Public Relations and Publicity was accredited for 5 years by the Communication Education Evaluation Accreditation Board (ILEDAK) in 2021 by evaluating the curriculum, academic studies, physical structure, organisational structure and continuous improvement. Double Major Programs
156 Career Opportunities Graduates are able to work in public relations agencies, national and international companies and in marketing, human resources, and corporate communication departments of such enterprises. They can also pursue an academic career with postgraduate studies. In addition, the number of graduates who work in relevant departments of local and national public institutions and non-governmental organizations are increasing on a daily basis. Academic Education Year by Year In our department, our students are equipped with a blend of theoretical and practical knowledge with critical and creative thinking skills to take a step forward in their fields. In the first two years of our academic programme, our students take specialisation courses such as Introduction to Communication, Introduction to Public Relations, Introduction to Marketing, Communication Society and Politics, Design and Regulation in Public Relations, Digital Communication Strategies and Presentation Skills, as well as basic social science courses such as Sustainability, Psychology, Sociology, Art History and Aesthetics. In the third and fourth years of the programme, our students continue to take courses in which they acquire the skills and values that are essential for success in the communication industry. These include courses such as Brand Management and Positioning, Reputation Management, Health Communication, Crisis Management and Communication, Strategy and Campaign Management in Public Relations and Media Planning for Public Relations. In addition, our programme includes internship and practice courses where students have the opportunity to closely experience the practice of the profession. YEAR YEAR YEAR YEAR Public Relations and Publicity
In addition to the expert and experienced staff of the university and our department, the existing social and dynamic structure helped me to develop myself in many aspects. It was an incredible opportunity for me to always feel the support of my department and university behind me in all the projects and activities that I always wanted to do. Although I am a recently graduated communicator, the role of Yeditepe University Department of Public Relations and Publicity and every faculty member and employee of the department is very important for me to plan my future without any worries. In addition to improving your communication skills and being a part of public relations, changing your perspective on the outside world, providing you with experience and knowledge about the marketing sector, the dynamic structure of the academics in our department and the interactive course contents make it much more effective and fun to understand the structure of the sector. The information you will acquire through theoretical and practical courses will help you manage your organisation’s reputation or build a new reputation, and will help you realise the power of communication. With the studies carried out in the department, you will have knowledge in areas such as crisis communication and media planning, and you will be able to take on the role of the saviour in your organisation when the time comes. Ahmet Ferit Yıldırım 4th Year Student Onuralp Acar Alumni 157 Student Comments
Radio, Television and Cinema The Department of Radio, Television and Cinema was established to provide students with the ability to transform theoretical knowledge into creation with its competent academic staff and educational approach in collaboration with sector employees. Students find the opportunity to invest in their future by discovering their talents with the projects they produce during their education. Our department aims to educate contemporary individuals who are open to international competition, questioning, researching, have social responsibility and ethical awareness and ready to take active roles in professional and social fields in the light of theoretical and practical information in the fields of radio, television and cinema. 54% of our students are on a scholarship. Applied Education in studios, film sets and laboratories Media seminars with industry professionals 158
Anthropology Arts and Culture Management Computer Education and Instructional Technology English Language and Literature Gastronomy and Culinary Arts Guidance and Psychological Counselling Journalism Management Information Systems Nutrition and Dietetics Philosophy Plastic Arts and Painting Political Science and International Relations (Eng. - Fr. ) Psychology Sociology Translation Studies Visual Communication Design ILEDAK Accredited Curriculum Our department has been accredited by the Communication Education Evaluation Accreditation Board (ILEDAK) for 5 years as of 2022. Education in Studios and Film Sets with the Latest Equipment In our department, all facilities of the sector are offered to our students with the facilities of professionally equipped radio studio, television studio, Green Box equipped film sets, production and editing laboratory. In addition to our studios and laboratories, our students carry out their project work with the support of our instructors under the roof of the Communication Agency within our faculty. In our mobile cinema, both cinema classes and events organized by student clubs and department students and film screenings are organized. Media Seminars with Industry Professionals Within the scope of the “Media Seminars” held regularly every year, leading names and experts in the field are guests of our department. Our students have the chance to chat with our guests and benefit from their experiences. 159 Double Major Programs
160 In addition to the theoretical introductory courses in Social Sciences and Communication Sciences, basic practice and theory courses specific to the fields of radio, television and cinema are given. Students reinforce the knowledge and equipment they have acquired in practical and theoretical courses with internship practice during the semester. In addition to the compulsory courses, our students are offered elective courses in which they can develop themselves in the areas they want to specialise in. YEAR YEAR YEAR YEAR Academic Education Year by Year Radio, Television and Cinema
In my beloved school, which is the memory place of my most beautiful years, the developmental effect of the obligations in practical education provided easier adaptation to the sector, while the guidance of my esteemed professors to discuss the most important points of the field and to open horizons made me feel stronger in academic life. I am glad that I am from Yeditepe, I am grateful for both opportunities and guidance! The Department of Radio, Television and Cinema is a department that will create awareness for young people who want to specialise in the media and communication sector, who want to be closely interested in the history of cinema and cinema itself, and who will know no limits in creativity and production. Thanks to both the equipment facilities and the successful academic staff of our department, I realised that the goals are more achievable with the right university and I know that I have made the right choice for my professional life. Gökhan Kuvvetli 4th Year Student Nurşah Ferah Alumni 161 Student Comments
Visual Communication Design Visual Communication Design is an innovative field that regards every environment as a mutual communication process, adapts to multimedia, brings together the fields of communication, media, art and technology, and provides solutions to the visual needs of the 21st century with its interdisciplinary structure. Department of Visual Communication Design aims to bring up graduates who can transform their conceptual and practical knowledge into meaningful, up-to-date and original design products by using their imagination, who can develop strong communication strategies, produce design-oriented solutions based on aesthetic perception, gain technological competence in line with the requirements of the 21st century to develop creative and inquisitive contents. Curriculum Covering the Latest Fields of Study The department has a curriculum that includes 3D animation, game design, interactive design and video production. It provides students with the expertise in different branches of Visual Communication Design through its general education approach and gives students the chance to choose their own expertise with their projects and workshops. 53% of our students are on a scholarship Applied Education in 7 laboratories İLEDAK-accredited curriculum 162
Fall Meetings in Design, Spring Meetings in Design seminars and workshops, students gain experience and competence through activities organized within the scope of “End of Year Student Exhibition”, which is held in another theme every year, and departmental agency Atelier Root. Also, with the Master’s Program in Animation Design, established in 2019 Fall semester, all the equipment in the department have been updated. ILEDAK-accredited curriculum The Department of Visual Communication Design has been accredited by Communication Evaluation Accreditation Board (İLEDAK) since 2022. Advertising Design and Communication Architecture Arts and Culture Management Gastronomy and Culinary Arts Graphic Design Industrial Design Interior Architecture Journalism Management Information Systems Philosophy Plastic Arts and Painting Psychology Public Relations and Publicity Radio, Television and Cinema Russian Language and Literature Translation Studies Urban Design and Landscape Architecture 163 Double Major Programs
164 Career Opportunities Our graduates work in advertising agencies, television channels, game design companies, game design companies, film and animation production companies, computer software companies, design departments of corporate companies with the titles of visual communication designer, visual effects designer, moving images designer, 2D and 3D designer, coating, lighting and rigging designer, character designer, concept designer, game designer, art director, interaction designer, user experience and user interface designer. Since visual communication design is an innovative field of study due to rapidly developing technologies, the demand for graduates of these professions is increasing both nationally and internationally. In line with the need for visual communication designers on a global scale, graduates have a wide range of domestic and international job opportunities. Academic Education Year by Year Students are offered theoretical courses on the creation, design and planning stages of an idea, practical courses on the creation and visualisation stages, and workshops and project courses where they can concretise these productions within the framework of a concept. Individual and group projects enable students to gain experience in the field, produce creative design products and gain a vision of visual communication design. After taking general courses in the first two years to master the basics of visual communication design, students develop their digital design skills in the third and fourth years with courses in 3D animation, game design and interactive design. Visual Communication Design
My entry into the department began with the motivation that developed in response to the intriguing content of the courses outlined in the curriculum. Throughout the program, due to the content of the courses and the department’s activity, I can say that I didn’t even realize how the four years passed. The impact of artistic courses, in particular, personally motivated me more. With this motivation, I completed a minor in Fine Arts and Painting concurrently with the Visual Communication Design (VCD) department. After graduating, armed with the references and skills I acquired from Yeditepe, I was accepted into a Master’s program in Media and Cultural Studies in Germany. With every professional step I took in Germany, Yeditepe VCD was an invisible hand on my back, pushing me ahead of other qualified candidates. I consider it important to mention in these lines that I owe my impeccable English language skills, design and artistic perspective, and the technical program knowledge that comes with it to Yeditepe University, Visual Communication Design department. The Department of Visual Communication Design has enabled me to improve my creative thinking, analysing and pushing my limits from the first day I started to the last day I finished. The most interesting aspect of our department was that it was interdisciplinary and gave us ideas from many different fields and shaped our perspective. Thanks to the department, the competence I have acquired has brought me together with internship and job opportunities in different fields. Selenay Eraltuğ 4th Year Student Mehmet Mert Dağcıoğlu Alumni 165 Student Comments
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